September 18th, 2018 - SEATTLE, Wash. – Firstech, makers of Compustar, Arctic Start, NuStart, and DroneMobile, has opened registration for its annual “Drive for Coats” campaign for dealers. Firstech’s Drive for Coats campaign is an effort to collect new and gently used coats throughout winter to donate to those in need across North America.

Firstech first launched “Drive for Coats” in 2017, when the company partnered with One Warm Coat, a national coat drive organization. In the campaign’s inaugural run, Firstech dealers collected over 6,000 coats – all of which were distributed by local charities vetted by One Warm Coat. Participating retailers include Mobile Edge of Lehighton, Pa. Mobile Edge has promoted coat drives campaigns similar to Drive for Coats for nearly a decade, generating hundreds of coat donations and a great deal of positive and free press in the process.

“Drive for Coats is a tool for empowering 12-volt retailers to partner with their communities and to improve their business’s visibility in local markets,” said Firstech’s marketing director, Justin Lee. “We at Firstech believe that Drive for Coats is a win-win-win for our dealers, their customers, and their communities. We hope to double, if not triple, last year’s number of coats collected by the end of the year.”

Registration for Firstech’s Drive for Coats opens on September 18th and closes on October 1st, 2018. Retailers can register by visiting www.compustar.com/coats/dealers. Upon registration, retailers will receive free in-store and social marketing kits developed by Firstech and 1sixty8media, a digital marketing company that focuses primarily on helping 12-volt retailers. Drive for Coats will be launched to the public on October 1st, 2018.

Firstech Compustar Partners with 12-Volt Retailers Across North America to Bring Warmth to Those in Need

November 1st, 2019 – (SEATTLE, WASH.): Firstech, makers of Compustar and Arctic Start remote start systems, has publicly announced the launch of its annual “Drive for Coats” campaign, a national effort to collect coat donations for those in need.

Despite the improving economy, millions of Americans are still forced to choose between warm clothing and everyday necessities, such as rent and food. For these families, a warm coat is a luxury that is difficult to afford.

In response, Firstech has partnered with retailers of Compustar and Arctic Start products across North America to hold in-store coat drives for collecting new and gently worn coat donations. This season, the number of retailers involved has nearly doubled! All of the locations involved in this coat drive are offering discounts on remote car starters for each customer who donates a new or gently worn coat.

Firstech’s “Drive for Coats” campaign will run from November 1st, 2019 through January 31st, 2020. To ensure proper delivery of all donations, Firstech has partnered with One Warm Coat (onewarmcoat.org), a national coat drive organization responsible for over 5 million coat donations for the past 25 years. Donations will be distributed to local charitable organizations, vetted by One Warm Coat, which will make sure that each coat reaches a child or adult in need. 

“As the weather cools down, our thoughts turn to our friends and neighbors who lack adequate winter clothing,” said Director of Marketing Justin Lee. “Hundreds of Firstech’s retail partners across North America have stepped up to join us in fighting the cold on behalf of those in need.” 

Retailers participating in Firstech’s Drive for Coats campaign will receive in-store and digital marketing materials from Firstech to help promote this cause in local communities. For more information on Firstech’s “Drive for Coats” campaign, please visit www.Compustar.com. On the Compustar website, use the dealer locator to find a “Drive for Coats” participating retailer near you.

About Firstech Firstech is an award-winning connected car company from Seattle, Washington. The company was founded in 1995, primarily focusing on aftermarket remote car starters and security systems. Firstech has been voted the “Top Vendor in Security, Safety, and Convenience” products by the Mobile Electronics Retailers Association of America in 2014, 2015, 2016, 2017, and 2018.

One Warm Coat is a national non-profit organization that works to provide a free, warm coat to any person in need and raises awareness of the vital need for warm coats. One Warm Coat supports individuals, groups, companies and organizations across the country by providing the tools and resources needed to hold a successful coat drive.  Coats are distributed in the communities where they are collected, to any person in need, without charge, discrimination or obligation.